January 19, 1935Coopers Inc. sells the world's first briefs.
Briefs were first sold on January 19, 1935 by Coopers, Inc., in Chicago, Illinois. They dubbed the new undergarment the "Jockey" because it offered a similar degree of support as the jockstrap (one style of which is also called Jock brief or Support briefs). Thirty-thousand pairs were sold within three months of their introduction. In North America, "Jockey shorts" or "Jockeys" is often used as a generic term for men's briefs.