(April 10, 1847 - October 29, 1911)
Joseph Pulitzer, born Politzer József, was a Hungarian-American newspaper publisher of the St. Louis Post Dispatch and the New York World. Pulitzer introduced the techniques of "new journalism" to the newspapers he acquired in the 1880s and became a leading national figure in the Democratic party. He crusaded against big business and corruption. In the 1890s the fierce competition between his World and William Randolph Hearst's New York Journal introduced yellow journalism and opened the way to mass circulation newspapers that depended on advertising revenue and appealed to the reader with multiple forms of news, entertainment and advertising.